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Study: Audio Ads Crush YouTube's by 25% + Hampton Roads Soars for St. Jude Kids + iHeart Skates Into New Olympic Partnership
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Audio Podcast Ads Outperform YouTube by 25%, Study Finds, The Eagle and Hampton Roads Listeners Raise $202K for St. Jude
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Radio Ink - Radio's Premier Management and Marketing Magazine
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Radio Headlines For Tuesday 12/30/25

AM For Every Vehicle ActNearly three years after its introduction, the AM Radio for Every Vehicle Act appears closer than ever to becoming law as 2025 closes. So what will it take to get the bill across the finish line? The NAB is giving an update on the path forward for this landmark legislation. [read more]

Digital AudioPodcast audiences are increasingly opting to watch podcasts instead of experiencing them through audio alone, but a new report finds that audio podcast ads still outperform their YouTube variants by a wide margin, converting up to 25% better for advertisers. [read more]



The Eagle St Jude 2025Max Media of Hampton Roads' 97.3 The Eagle (WGH) in Norfolk, VA, raised $202,836 during its 33rd annual St. Jude Radiothon, uniting listeners, sponsors, and community partners across Hampton Roads to support St. Jude Children’s Research Hospital. [read more]



US Figure SkatingUS Figure Skating has named iHeartMedia as an official partner leading into the 2026 Winter Games, marking a collaboration that will bring original audio storytelling, athlete-driven content, and promotional support to iHeart’s broadcast and digital platforms. [read more]

mike mcvay(Mike McVay) The New Year is always famous for resolutions, promises we make to ourselves, and those things we fantasize about accomplishing in the new year. All too often, like a gym membership, they’re forgotten by Groundhog Day. Not this year. [read more]



John Shomby(John Shomby) I was recently involved in a deep discussion about leadership with a local group of business entrepreneurs and the subject of “vulnerability” as a leader came up. That discussion drew me back to my early days of management several decades ago. [read more]

churchAs Christian radio continues to grow in reach, impact, and influence across both commercial and non-commercial platforms, Radio Ink is proud to announce our first-ever issue focused exclusively on Christian radio, publishing in March, and with it a new list. [read more]



Big Country 99.5Griffin Media will ring in 2026 with a nod to Oklahoma radio history, announcing new call letters for its two Tulsa Country stations. Effective January 5, Big Country 99.5 will officially return to KVOO, while 98.5 The Bull will take on KXBL. [read more]

Bill HessCumulus Media is bidding farewell to one of its most accomplished programming leaders. Bill Hess, Program Director of Washington, DC's NewsTalk 105.9 (WMAL) and former Vice President of News/Talk, will retire on December 31, concluding a 48-year radio career. [read more]
Never Miss Out On A Deal - Get RBR+TVBR
No less than five radio station deals were filed since Christmas Eve at the FCC for regulatory approval. One requires a local ownership limit waiver, while the other sees the sale of Media One assets in New York and Ohio. Get the details in the latest RBR+TVBR Afternoon Headlines E-mail. Subscribe HERE!

Brittany Tully and Paul BurtAs the Baton Rouge-based broadcaster prepares to celebrate its 100th anniversary in 2026, Guaranty Media is bringing broadcast engineering expert Paul Burt out of retirement to serve as Chief Engineer and promoting Brittany Tully to Creative Manager. [read more]



Kristina ThackerSouth Carolina ETV and Public Radio has named Kristina Thacker as the interim local host of Morning Edition. Thacker, a familiar voice to South Carolina audiences, will provide state and local headlines, weather, and reports from communities across the Palmetto State. [read more]
 
 
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