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Liberman and Sang Bringing The Pivot To HRC + Programmatic Audio On A Five-Year High + Changes Coming At The Top For Nueva Network
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Liberman & Sang Lead Hispanic Radio Conference Pivot Session, Programmatic Audio Buys Hit Five-Year High, Spend Nears $2.6B
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Radio Headlines For Tuesday 05/05/26

Revenue DeclineThe local digital advertising boom is over, but the battle is just beginning, posits Borrell Associates in its 24th annual Local Digital Advertising report, as growth has fallen to single digits, with projections dipping to the slowest sustained pace since the Great Recession. [read more]

Liberman and SangZach Sang started doing radio at 14 and built one of the most-followed interview platforms in digital media. At Radio Ink's Hispanic Radio Conference 2026, MLC Media Senior Advisor Jeffery Liberman breaks that story down to give every broadcaster in the room a roadmap. [read more]



Digital RevenueProgrammatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured indicator of buyer commitment hit a five-year high in March. [read more]



Jose VillafañeTwo months after hosting its fifth anniversary upfront, Nueva Network is losing the CEO and founder who built it. José Villafañe's last day will be June 30, with sources indicating at least one senior officer is set to follow him out, as are several advertising sales staff. [read more]

Mike McVay(Mike McVay) The difficult times being experienced in media are becoming more commonplace and less unique or rare. Which is why my response was in the affirmative when Kelly Orchard asked me to participate in the book Flipping the Format on the Fear of Failure. [read more]



John Shomby(John Shomby) If you look at the latest profiles from the RTDNA/Newhouse School Survey, the average radio program director age is now 51.1 years old. Meanwhile, Techsurvey 2026 tells us our core listener has grayed even further, with the average age climbing toward 58.4. [read more]

Urban One Logo 2023Urban One is simultaneously growing and streamlining its Dallas presence, acquiring two stations while handing off a third to a Spanish-language Christian broadcast ministry seeking a new flagship among the market's massive Hispanic audience. [read more]



Broadcasters Foundation New LogoWhat began as a single New York City networking night in 2023 has grown into a coast-to-coast tour. The Broadcasters Foundation of America has unveiled its 2026 Summer Sessions lineup, taking its Media Mixers and signature events across the country. [read more]



Hispanic Radio Conference 2026Cinco de Mayo is more than a holiday, and Hispanic radio is more than a format. It is built on resilience, identity, and the stories of communities that have shaped this country. Early bird registration for Hispanic Radio Conference 2026 closes tonight. Reserve your spot today. [read more]

John SterlingJohn Sterling, the radio voice of the New York Yankees for 36 seasons and one of the most recognizable figures in the history of sports radio, is dead at 87. Audacy New York City's WFAN, the Yankees' longtime flagship station, confirmed the news on social media. [read more]
With RBR+TVBR, You'll Know What's The Deal
First quarter earnings results arrive Wednesday from DTS AutoStage and HD Radio parent Xperi, fresh off its buzzworthy NAB Show appearance. Get the details tomorrow afternoon in the RBR+TVBR Afternoon Headlines E-mail. Subscribe HERE!

PebblesAfter more than three decades as a morning drive fixture in Boston, Susan Semedo, known on-air as Pebbles, is stepping away from daily mornings at Beasley Media Group's Hip-Hop and R&B Hot 96.9 (WBQT) to focus full-time on her "Positively Pebbles" brand. [read more]



Barry McKayTwo promotions at Max Media of Coastal Virginia see Barry McKay move from midday at 97.3 The Eagle (WGH) to Program Director/Brand Manager and afternoon host at 92.9 The Wave (WTWV), while Jerry Hoyt steps into middays at The Eagle and adds APD duties. [read more]
 
 
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