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Spoken-Word Tipping Point: Podcasts Beat Radio + For Advertisers,‌ Is 64 the New 54? + US Ad Slide Hits TelevisaUnivision Q4
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Podcasts Surpass Radio in Spoken-Word Listening for First Time, 64 Is The New 54: Is Radio Due For A Demographic Target Reset?
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Radio Ink - Radio's Premier Management and Marketing Magazine
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Radio Headlines For Wednesday 02/25/26

Woman ManagementAt the end of 2000, Mentoring and Inspiring Women in Radio conducted its first study of female leadership across US commercial radio. A quarter century later, there are gains in General Manager and programming roles, but persistent underrepresentation remains. [read more]

PodcasterIt may have seemed unthinkable a decade ago, but, for the first time, podcasts have surpassed over-the-air radio in daily spoken-word audio time in the US, according to new Edison Research Share of Ear data covering listeners 13 and older through Q4 2025. [read more]



64 Radio AgeIs the advertising industry's default demographic target overdue for a reset? Audacy Senior Director of Research & Insights Reggie Shah is making the case to add another decade to the all-important Adults 25–54 standard ad target, which could benefit brands and radio. [read more]



Televisa UnivisionUS advertising weakness cast a shadow over TelevisaUnivision's Q4, as the Spanish-language broadcaster opened terrestrial radio's earnings call season with a net loss despite narrowing the gap by more than half a billion dollars from a year earlier. [read more]

Paige Nienaber(Paige Nienaber) “Home openers” are hurtling towards us like a runaway golf cart, bringing in a relief pitcher from the bullpen. This year will have the earliest Opening Day in MLB history, with your professional team either playing on March 25 (if you're in NYC or the Bay) or March 26. [read more]



Josh Brown(Josh Brown) In my first column on this subject, I argued that “inbound is your station’s secret seller.” That idea still holds true, but in 2026, it’s no longer optional. It’s operational. At its core, inbound marketing isn’t complicated. It’s psychology. [read more]

AWM Logo 2025The Alliance for Women in Media has revealed its 2026 National Board of Directors and Officers, assembling executives from broadcast, digital, and advertising leadership roles as the organization enters its 75th year supporting women across the media industry. [read more]



Medallas de CortezYour chance to honor Hispanic radio's brightest stars is back! Nominations are now open for the 2026 Medallas de Cortez awards, to be presented at Radio Ink's Hispanic Radio Conference. Nominate across seven categories by March 13 at 8p ET/5p PT. [read more]

WRNRCortana Media’s Annapolis-based 93.5 WRNR (WYRE-AM) is breaking into the DMV through an agreement with Hubbard Broadcasting, which will secure its carriage on the digital signal of the nation’s top-billing radio station and an FM translator in Silver Spring. [read more]



Radio Ink New Logo fullRadio Ink is hiring a part-time, fully remote Editorial Assistant to support daily digital coverage and assist with production of its monthly print magazine. This is a fast-paced newsroom role serving radio executives and sales professionals nationwide. [read more]
Legal Eagle? Soar With RBR+TVBR
R&B icon Brian McKnight is suing Urban One. Why? He claims that an on-air personality, local management, and the publicly traded company's executive leadership are all responsible for the airing of defamatory statements. The latest RBR+TVBR Afternoon Headlines E-mail has the details. Sign up to receive this newsletter HERE!

Andy HawkAudacy Sacramento has expanded the role of ALT 94.7 (KKDO) Brand Manager Andy Hawk, naming him Brand Manager of 96.9 The Eagle (KSEG) and 98 Rock (KRXQ), consolidating leadership of the broadcaster's rock portfolio in the market. [read more]



Lanette and CharlotteMid-West Family Broadcasting has introduced a new local morning show in Madison's Magic 98 (WMGN), pairing a longtime in-house voice with a familiar face from local television as A New Day with Lanette & Charlotte debuts with longtime station voice Lanette Hansen. [read more]
 
 
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