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Peek Into Christian Radio’s Growth Playbook + Lyke Rejoins SBS to Lead AIRE Sales + NPR Promotes Two Revenue Leaders For Post-CPB Era
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Christian Radio Leaders Share the Strategies Behind the Growth, Jim Lyke Back at SBS for a Breath of Fresh AIRE
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Radio Headlines For Thursday 02/26/26

Black Woman With HeadphonesAfter growing 71% since 2016, Black American consumer spending power is projected to reach $2.1 trillion in 2026, and new analysis from Katz Multicultural shows AM/FM radio remains the most efficient way to reach that audience at scale in ad-supported audio. [read more]

Sometimes it's the smallest shifts that can often create the biggest benefits for listeners. Considering the audience growth of Christian radio, combined with some of the most faithful P1s in the industry, you'd forgive secular radio for peeking at their notes. [read more]



SBS AIREJim Lyke is returning to Spanish Broadcasting System, as the Hispanic-centric broadcaster dubs him Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks, co-leading the division alongside AIRE EVP of Operations Carolina Patiño. [read more]



Julie Parr Elyse PoinsettAs NPR continues to restructure its revenue model following the end of the Corporation for Public Broadcasting, the organization has promoted two leaders within its fundraising and digital philanthropy teams, according to Chief Development Officer Rachel Evans. [read more]

Kya Kelly(Charese Frugé) At just 27, Kya Kelly, Online Editor & Digital Strategist for Urban One Ohio, has carved out a lane both nostalgic and next-gen. Equal parts culture critic, digital architect, and self-proclaimed “Streetz Auntie,” Kelly represents a new wave of media talent. [read more]



Medallas de CortezYour chance to honor Hispanic radio's brightest stars is back! Nominations are now open for the 2026 Medallas de Cortez awards, to be presented at Radio Ink's Hispanic Radio Conference. Nominate across seven categories by March 13 at 8p ET/5p PT. [read more]

MacArthur EppersonIn a private gathering at NRB 2026, Salem Media honored John MacArthur, the founder of the syndicated Christian teaching program Grace to You, with the 2026 Stuart Epperson Award for Excellence in Christian Media. MacArthur passed away in July at age 86. [read more]



Mayra BereniceMyra Berenice is taking afternoons at Lotus Communications Los Angeles' 980 La Mera Mera (KFWB-AM), as the Regional Mexican station completes its drive to cover every major daypart with live, local personalities. She was previously heard on Entravision's KLYY. [read more]

Natasha VermaIt's the biggest night for one of broadcasting's most outstanding charitable organizations, and WNYW-TV anchor Natasha Verma is set to emcee the Broadcasters Foundation of America's 2026 Gala and Fundraiser on Monday, March 9 at New York City's Plaza Hotel. [read more]



BIA Advisory ServicesBIA Advisory Services has entered a strategic partnership with AdApt Media Sales to integrate local advertising market data, revenue forecasts, and business category analysis into sales technology used by broadcasters and other local media organizations. [read more]
Your Seat In D.C. - Get RBR+TVBR
The FCC's Media Bureau has opened a docket to receive input on the nation's "sports broadcasting practices and marketplace developments." Full details are in the latest RBR+TVBR Afternoon Headlines E-mail. Sign up to receive this newsletter HERE!

International Flag LeagueThe International Flag League, formerly USA Flag, named iHeartMedia its official media partner, aligning the world’s largest flag football tournament operator with the United States’ largest owner of broadcast radio stations for year-round promotional support. [read more]



Lanette and CharlotteMid-West Family Broadcasting has introduced a new local morning show in Madison's Magic 98 (WMGN), pairing a longtime in-house voice with a familiar face from local television as A New Day with Lanette & Charlotte debuts with longtime station voice Lanette Hansen. [read more]
 
 
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