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FCC Sets Reinstatement Date For Diversity Data Collection, Hispanic Women Cannot Be Ignored In Radio Ad Strategies
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Radio Headlines For Wednesday 05/08/24

Jeff BurnsA Washington-State-based emergency management and counter-terror specialist is the latest to loudly support the passage of the AM for Every Vehicle Act. Jeff Burns wrote an opinion piece for the Seattle Times emphasizing AM radio's role in safeguarding the public. [read more]

FCC Seal LargeBack in February, the FCC decided, by 3-2 party-line vote, to reinstate the annual requirement for broadcasters to report employee data on race, ethnicity, and gender after being inactive for two decades. Now a restart date has been set for the summer. [read more]



Hispanic Woman ShoppingHispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy. [read more]



Hispanic Radio Conference 2025 2Nielsen's Tony Hereau and Cumulus Media's Pierre Bouvard have never-before-seen sales stories on the power of Spanish radio to reveal, including how AM/FM crushes TV in reach and ratings among Hispanics and where Spanish radio can best move the sales needle. [read more]

Paige Nienaber(By Paige Nienaber) Launching a radio station. There’s a lost art. Another MIA methodology is asking people to wear your brand or make a banner and bring it to a concert in hopes of getting backstage passes or ticket upgrades. [read more]



Randy Lane(By Randy Lane) Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to what you say out loud on your show. [read more]



Rick Fink(By Rick Fink) My dad, we called him “Pa”, would have turned 90 on Tuesday, April 23. He didn’t make it to 90, he only made it to 65. I titled this the way I did because the life lessons he taught in the 37 years we were together are ones I still try to live by today. [read more]

Beasley MediaBeasley Media Group has announced a 7% reduction in its workforce, impacting its operations in Boston, Philadelphia, Ft. Myers, and Charlotte. The RIFs came one day before the company reports its first-quarter earnings for 2024. [read more]



Slacker and SteveAfter nearly two decades of broadcasting together, Denver afternoon radio duo Slacker and Steve are splitting up. The announcement came as a surprise to fans when Steve revealed on Monday that he would be leaving the show on Audacy's Alice 105.9 (KALC). [read more]



Jim Ferretti101 KXL News Director Jim Ferretti has parted ways with Alpha Media Portland. Ferretti posted on his personal Facebook page saying, "I first started at KXL in the year 2000. The last 15 years straight. Today my time came to an end after a mutual agreement." [read more]

Walter SterlingWalter Sterling, known for his nationally syndicated program Sterling on Sunday, will now connect with the Delaware Valley five nights a week. Audacy is introducing Walter Sterling at Night on Philadelphia’s Talk Radio 1210 WPHT. [read more]



Mike SandersSummitMedia Birmingham has announced the appointment of Mike "Sandman" Sanders as the new Program Director for Country 104.7 (WZZK). Sanders moves to WZZK from his weekend host spot at Midwest Communications' Mix 92.9 (WJXA) in Nashville. [read more]



Jim HiggsJim Higgs, a revered Kalamazoo-area broadcaster, has passed away after an illness at the age of 79. Higgs is remembered for his tireless passion for radio in and out of the studio and his memorable voice that colored the airwaves for six decades. [read more]
FCC Matters Matter Most To RBR+TVBR
An Atlanta FM translator is trading hands, and will soon rebroadcast an AM station with a shaky recent history. The RBR+TVBR Afternoon Headlines E-mail has the details. Get it by clicking HERE.
 
 
 
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