Ask radio listeners why they still tune in, and one word keeps coming up: connection. That's the throughline of a new qualitative study from Coleman Insights, presented on August 27 as "The Listener Truth," drawing on interviews with ten radio listeners. [read more]
(Deborah Parenti) Depending on who you listen to, radio’s tomorrows are either doomed to extinction or defined by reinvention. But make no mistake: radio’s destiny won’t be decided by technology alone. It will be secured by the stations that remember who they are [read more]
Radio's attribution case studies keep getting more granular, and the latest example ties football directly to website clicks. A home improvement brand's radio campaign running alongside NFL and NCAA broadcasts generated a web traffic boost, per Katz Radio Group. [read more]
Leigh Ann Brannon is moving up at the Arkansas Broadcasters Association. Brannon, who has served as the association's Membership Director for nearly three years, will become Executive Director when Neal Gladner retires in September, following the ABA convention. [read more]
(Kathleen Fink) Here’s a question I think every professional should be able to answer: What are you known for? For a long time, I didn’t think much about that question. Then I decided to help build a company and, like many people in radio, found myself at an unexpected crossroads. [read more]
(Jeff McHugh) A couple of years ago, I coached a fellow with the Cleveland Browns on his speaking skills. I was surprised when he suggested that we have a session on the day his team played the New York Jets. You may picture the team and coaches rushing around. [read more]
The FCC won't penalize a Kentucky broadcaster for a string of compliance failures as it prepares to sell its stations. Morgan County Industries entered a Consent Decree resolving violations at its four eastern Kentucky FM stations, going to Ridgeline Communications. [read more]
Entravision Communications' creator, curator, and Latina-led multimedia radio station has formally made its LA debut. Previously Viva 103.1, Reyna 103.1 (KDLD) flipped formats to Spanish Adult Contemporary in June. Now, five founding voices will guide the rebrand. [read more]
Every Story Counts: Trust RBR+TVBR The FCC's Media Bureau has offered "clarification and additional guidance" on eligibility restrictions and the comparative selection criteria in its noncommercial FM translator application filing window. For more, turn to the RBR+TVBR Afternoon Headlines E-mail.SubscribeHERE!
Costa Eagle Media is turning to a known civic leader to grow its advertiser base in New Hampshire's Lakes Region. Sarah Goodrum has joined as Local Sales and Marketing Manager for Moose 103.3 (WHNM) after chairing the Alton Business Association. [read more]
This week's Radio Ink Blast from the Past was submitted by Doug Lane. It was 1977 when Dolly Parton stopped by KERE in Denver, bringing a bit of Tennessee sparkle to the Rockies. Send your Blast From The Past story and photo to Editor-in-Chief Cameron Coats. [read more]
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