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How WVLG Wins On Analog In A Digital World + In Audio,‌ Commercial Order Matters + A Son of Seattle Takes His Hometown For Hubbard
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It Takes A Village: Radio, Reinvented the Old-Fashioned Way, Audio Ad Order Boosts ROI Performance, Study Finds
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - President/Publisher
Cameron Coats - Online Editor
Lainie Petersen - Magazine Editor
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Radio Headlines For Tuesday 07/15/25

ChatGPT ComputerAs marketers widely adopt large language model AI tools like ChatGPT, Gemini, and Grok to assist with mix media models, built-in bias is leaving radio in danger of being left out of ad budget recommendations, especially in political, awareness, and national campaigns [read more]

WVLGIn part two of our conversation with WVLG’s Steve Rosen, Radio Ink explores how a Florida AM station built for retirees is thriving with live talent and deep local connection, offering analog wins in a digital era. [read more]



Woman Listening to HeadphonesAs digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the findings reveal what really drives recall, engagement, and action. [read more]



Nick BeyerHubbard Radio has appointed Nick Beyer as Vice President and Market Manager for its Seattle operations. Beyer began his radio career more than two decades ago as an intern with the cluster under its former Sandusky ownership. [read more]

Mike McVay(Mike McVay) The devastation along the Guadalupe River in Kerr County, Texas continues to be top of mind for many in North America. We hear the stories of those impacted by the tragic flooding in the central part of the state, including over 100 who lost their lives. [read more]



John Shomby(John Shomby) Gregg Popovich is the winningest coach in NBA history, and his leadership style offers powerful lessons for radio. Here’s how recognition, accountability, and trust can reshape your team culture, on-air quality, and long-term station success. [read more]

CPBAs the US Senate prepares to vote on President Trump's $1.1 billion in clawbacks of already approved funding for public broadcasters before the end of the week, a new national survey suggests the move is at odds with voter sentiment. [read more]



Rising Through The RanksRAB and Mentoring and Inspiring Women in Radio have announced the 2025 scholarship recipients for Rising Through the Ranks. 26 scholarship recipients representing markets across the country have been selected to participate in the intensive hybrid experience. [read more]



Broadcasters Foundation New LogoAs announced earlier this summer, the Broadcasters Foundation of America has announced its first Media Mixer to be held deep in the heart of Texas. The networking and philanthropic event will take place on August 7 at the Austin Marriott Downtown. [read more]

Erica OsherNPR has appointed Erica Osher as Vice President of AI Labs. As of July 28, Osher will lead the organization’s artificial intelligence strategy, overseeing the development of initiatives that support NPR’s public service mission through emerging AI technologies. [read more]



Radio Ink July 2025 CoverThe July edition of Radio Ink Magazine is here, and with it comes the release of the 40 Most Powerful People in Radio. Built from the ground up each year, this definitive list is more than a who’s who - it’s the industry benchmark for influence, leadership, and impact. [read more]
Don't Miss A Detail - Get RBR+TVBR
Another big regional FM, with listeners stretching to the Washington and Baltimore suburbs, is being sold to a non-secular operator. But Country music fans won't be losing their WAYZ. The RBR+TVBR Afternoon Headlines E-mail has the details. Subscribe HERE!

The Network Radio Research Council has expanded its membership, adding Audacy Networks, Compass Media Networks, Entravision, Key Networks–United Stations, and Reach Media as it continues its work to advance national radio audience measurement. [read more]



ZipRecruiterFollowing the Independence Day holiday bump, radio ad volume saw a modest reshuffling as several brands adjusted their placements in the post-July 4 cooldown. ZipRecruiter made the biggest upward move of the week, jumping from #9 to #2. [read more]
 
 
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