Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." [read more]
Following a frosty annual shareholders meeting. Cumulus Media has reported its financial results for the first quarter of 2024, indicating some financial improvements despite ongoing challenges felt by the vast majority of the traditional broadcast sector. [read more]
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands. [read more]
Get ready for a vivid new chapter of Radio Ink! This July, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting. [read more]
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information. [read more]
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves. [read more]
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers. [read more]
Days after making significant lineup changes in the cluster, Saga Communications' Columbus Radio Group has debuted new morning shows for Sunny 95 (WSNY) and Mix 107.9 (WVMX), including the return of a familiar voice to the city's airwaves. [read more]
Mentoring and Inspiring Women in Radio has announced Sarah Weaver, Program Director and Morning Co-Host at Beasley Media's WKML in Fayetteville, NC, as the first recipient of the MIW in Country Radio Mentorship in partnership with Country Radio Broadcasters. [read more]
Radio Bilingüe is experiencing its first leadership change in the Latino radio network's 45 years. Founder and long-serving executive director, Hugo Morales, will now share his role with newly appointed co-director José Martínez Saldaña. [read more]
If you’ve had a great time getting inspired and brainstorming new ideas in Las Vegas, meet Radio Ink for two days of strategy, energy, and celebration at Hispanic Radio Conference 2024. Don’t miss the best price - early bird tickets are now on sale! [read more]
Beasley Media Group has promoted Ashley McIntyre to Local Sales Manager at its Las Vegas radio cluster. McIntyre, who has been with Beasley for 11 years, previously served as a Senior Account Executive after moving from Audacy Dallas' Jack FM (KJKK). [read more]
Benztown has promoted two key team members within its Yamanair Creative Commercial Production Team. James McDaniels has been elevated from Producer to Production Manager, while Kyle Castellani has advanced from Writer to Head Writer. [read more]
RBR+TVBR Makes Tech Talk Easy When it came time for Siena College's WVCR-FM in Upstate NY to replace its automation system, Broadcast Electronics delivered. The RBR+TVBR Afternoon Headlines E-mail has the details. Get it by clicking HERE.
Cumulus Media Savannah has announced the passing of cluster Operations Manager Gary Shelton at the age of 49. No cause of death was revealed. Shelton, known on-air as DJ Rax, previously served as Program Director of Magic 103.9 and E93. [read more]
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement. [read more]
Are you hearing things about radio in your market? Tell Radio Ink. We've covered radio for more than 31 years as the most trusted name in the industry. Send news tips and station press releases to Radio Ink Online Editor Cameron Coats. [read more]
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Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Following a frosty annual shareholders meeting. Cumulus Media has reported its financial results for the first quarter of 2024, indicating some financial improvements despite ongoing challenges felt by the vast majority of the traditional broadcast sector.
Audio remains a powerful medium to reach the two main types of shoppers effectively, according to new research by Audacy. Whether through radio or podcasts, the medium is a crucial channel for connecting audiences with brands.
Get ready for a vivid new chapter of Radio Ink! This July, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting.
(By Pat Bryson) "I can't measure radio advertising." Ever heard that? Radio results can be hard to trace because the messages filter into our brains, lodge in the appropriate "file drawer" and stay there until we need to retrieve the information.
(By Loyd Ford) Excellent salespeople always understand that the tilt of the world is away from them. They have to listen more, have empathy, consistently educate, and become better and better at “seizing the day” when opportunities present themselves.
(By Marc Greenspan) Sometimes we forget to tell a potential advertiser what makes radio great. Often it is an element that we take for granted that other potential advertising outlets are building their brands on. Your station’s personalities are influencers.
Days after making significant lineup changes in the cluster, Saga Communications' Columbus Radio Group has debuted new morning shows for Sunny 95 (WSNY) and Mix 107.9 (WVMX), including the return of a familiar voice to the city's airwaves.
Mentoring and Inspiring Women in Radio has announced Sarah Weaver, Program Director and Morning Co-Host at Beasley Media's WKML in Fayetteville, NC, as the first recipient of the MIW in Country Radio Mentorship in partnership with Country Radio Broadcasters.
Radio Bilingüe is experiencing its first leadership change in the Latino radio network's 45 years. Founder and long-serving executive director, Hugo Morales, will now share his role with newly appointed co-director José Martínez Saldaña.
If you’ve had a great time getting inspired and brainstorming new ideas in Las Vegas, meet Radio Ink for two days of strategy, energy, and celebration at Hispanic Radio Conference 2024. Don’t miss the best price - early bird tickets are now on sale!
Beasley Media Group has promoted Ashley McIntyre to Local Sales Manager at its Las Vegas radio cluster. McIntyre, who has been with Beasley for 11 years, previously served as a Senior Account Executive after moving from Audacy Dallas' Jack FM (KJKK).
Benztown has promoted two key team members within its Yamanair Creative Commercial Production Team. James McDaniels has been elevated from Producer to Production Manager, while Kyle Castellani has advanced from Writer to Head Writer.
Cumulus Media Savannah has announced the passing of cluster Operations Manager Gary Shelton at the age of 49. No cause of death was revealed. Shelton, known on-air as DJ Rax, previously served as Program Director of Magic 103.9 and E93.
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Are you hearing things about radio in your market? Tell Radio Ink. We've covered radio for more than 31 years as the most trusted name in the industry. Send news tips and station press releases to Radio Ink Online Editor 
