After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is calling for a hybrid touch when it comes to AI in ad planning. [read more]
The new Nielsen 3-Minute Qualifier numbers are in - are radio's rules really being rewritten? Join us for "Three Minutes Later: The Ratings Are In," a special edition of Radio Ink's Radio Masters Sales Series this afternoon, August 5, at 3 PM ET. [read more]
As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized audio ads can create wins for brands. [read more]
Townsquare Media has announced its sixth digital advertising alliance under its Media Partnerships division, bringing its Ignite platform to six new markets across Florida and Pennsylvania under Renda Media. [read more]
(Mike McVay) During a recent meeting, a Market Manager used the term “Programming Adjacent” when describing their role. That expression resonated with me, especially as I am concerned about the number of individuals who are losing their jobs in radio. [read more]
(John Shomby) There was a time when returning phone calls, replying to emails, or answering a text was just the course of a normal day. Imagine that! Now? It feels like a downright luxury. What happened? What changed? Most importantly, how do we fix it? [read more]
Pamal Broadcasting has named Kevin Callahan as Executive Director of Operations and Programming, expanding his leadership across the company’s four regional markets in and around Upstate New York. [read more]
Green Bay's WGBW-AM is once again returning to an Oldies format, as Civic Media trades in Progressive Talk. The full-service music format promises “Local News and Timeless Hits” on the AM signal and its FM translator broadcasting on the 97.9 frequency. [read more]
iHeartMedia Williamsport, PA, is bidding its Country-formatted Bill goodbye on one of its two signals, as the company moves Rock 94.9 to the WBYL call letters and 95.9 frequency. Rock had previously been heard on an FM translator stemming from WRKK-AM. [read more]
Just over a year after departing Phoenix’s Power 98.3 (KKFR), The Dana Cortez Show is back on its previous flagship station as its new midday program, bringing Dana Cortez, DJ Automatic, and Anthony A. back to where they first launched in the market in 2019. [read more]
Progressive remained the national radio ad leader last week, holding onto the top spot in Media Monitors’ Spot Ten Radio rankings for July 28 through August 3. The insurance giant once again largely outpaced the field in total spot volume across monitored markets. [read more]
Don't Miss A Detail - Get RBR+TVBR Randy Michaels is again expanding The Oasis, this time through the entire Dayton, OH, market.The RBR+TVBR Afternoon Headlines E-mail has the details. SubscribeHERE!
Amazon is allegedly making significant changes to its podcast division, breaking up its Wondery podcast network and eliminating approximately 110 jobs, as the company sets its sights on more video-based series. Wondery CEO Jen Sargent is also exiting the company. [read more]
Podcast advertising continued its strong momentum in June, with Toyota rising to the top of Magellan AI’s monthly rankings at $5.71 million. The automaker leaned into sports content, which once again proved to be a reliable draw for ad dollars. [read more]
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After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is calling for a hybrid touch when it comes to AI in ad planning.
The new Nielsen 3-Minute Qualifier numbers are in - are radio's rules really being rewritten? Join us for "Three Minutes Later: The Ratings Are In," a special edition of Radio Ink's Radio Masters Sales Series this afternoon, August 5, at 3 PM ET.
As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized audio ads can create wins for brands.
Townsquare Media has announced its sixth digital advertising alliance under its Media Partnerships division, bringing its Ignite platform to six new markets across Florida and Pennsylvania under Renda Media.
(Mike McVay) During a recent meeting, a Market Manager used the term “Programming Adjacent” when describing their role. That expression resonated with me, especially as I am concerned about the number of individuals who are losing their jobs in radio.
(John Shomby) There was a time when returning phone calls, replying to emails, or answering a text was just the course of a normal day. Imagine that! Now? It feels like a downright luxury. What happened? What changed? Most importantly, how do we fix it?
Pamal Broadcasting has named Kevin Callahan as Executive Director of Operations and Programming, expanding his leadership across the company’s four regional markets in and around Upstate New York.
Green Bay's WGBW-AM is once again returning to an Oldies format, as Civic Media trades in Progressive Talk. The full-service music format promises “Local News and Timeless Hits” on the AM signal and its FM translator broadcasting on the 97.9 frequency.
iHeartMedia Williamsport, PA, is bidding its Country-formatted Bill goodbye on one of its two signals, as the company moves Rock 94.9 to the WBYL call letters and 95.9 frequency. Rock had previously been heard on an FM translator stemming from WRKK-AM.
Just over a year after departing Phoenix’s Power 98.3 (KKFR), The Dana Cortez Show is back on its previous flagship station as its new midday program, bringing Dana Cortez, DJ Automatic, and Anthony A. back to where they first launched in the market in 2019.
Progressive remained the national radio ad leader last week, holding onto the top spot in Media Monitors’ Spot Ten Radio rankings for July 28 through August 3. The insurance giant once again largely outpaced the field in total spot volume across monitored markets.
Amazon is allegedly making significant changes to its podcast division, breaking up its Wondery podcast network and eliminating approximately 110 jobs, as the company sets its sights on more video-based series. Wondery CEO Jen Sargent is also exiting the company.
Podcast advertising continued its strong momentum in June, with Toyota rising to the top of Magellan AI’s monthly rankings at $5.71 million. The automaker leaned into sports content, which once again proved to be a reliable draw for ad dollars.
