Brand awareness spend often gets cut first when budgets tighten, treated as a nice-to-have rather than a growth driver, but new research from Google puts a number on why that's a mistake. The results make a powerful case for maintaining radio ad budgets. [read more]
A federal judge is forcing Nielsen to hand over three years of pricing data as part of a scramble ahead of today's hearing that could determine whether Cumulus Media keeps access to Nielsen's national radio ratings past its September contract deadline. [read more]
Pillar Media has named Mike Couchman Chief Programming Officer, effective November 16. Couchman joins from Gateway Creative Broadcasting in St. Louis, where he most recently served as Operations Manager for BOOST Radio Network, 99.1 JOY FM and WorshipOne. [read more]
The FCC has a new top enforcer. Chairman Brendan Carr has chosen Enforcement Bureau Chief of Staff and Deputy Bureau Chief Hunter Deeley to lead the department, as Patrick Webre moves into a senior role in the Office of the Managing Director. [read more]
When a major event happens, people turn to a trusted source to be told by the people they trust what it is that happened. When we don’t satisfy that need, we risk losing our audience. [read more]
(Jeffrey Hedquist) Think about this: when you’re about to make a purchase, do you check out the latest ads for the product or service, comparison ratings, search online, or rely on advice from friends who’ve bought what you’re about to buy? The latter always seems to weigh most. [read more]
Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS's playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory. [read more]
Lehigh Valley Public Radio (WDIY) has appointed Jessica Aviva as Development Strategist. The role tasks Aviva with strengthening the station's donor network, as well as building a fundraising and resource network to support the station's long-term growth. [read more]
Every Story Counts: Trust RBR+TVBR In late March, first reported on the acquisition of a Class A FM northwest of the Steel City by Family Life Radio. Now, it is being sold to the parent of Pittsburgh noncomm FMs WYEP and WESA. The RBR+TVBR Afternoon Headlines E-mail has the story. Stay informed now: subscribeHERE!
The Kentucky Broadcasters Association has narrowed the field for its 2026 Excellence in Broadcasting Awards, naming finalists in professional and collegiate radio categories ahead of an October 25 ceremony at Louisville's Galt House. [read more]
iHeartMedia Pittsburgh and the Pittsburgh Steelers have updated the Steelers Audio Network programming lineup by adding former players, such as Super Bowl XLIII Champion Willie Colon and linebacker Vince Williams, to FOX Sports Pittsburgh. [read more]
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