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MediaCo Names New CRO From Within + Are AI Missteps Dragging Down Radio ROI? + CPB Closure Threatens Rural EAS Access
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Brian Fisher Named MediaCo CRO as Digital Revenue Escalates, AI Misuse May Be Leading To Radio Ad Underperformance
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - President/Publisher
Cameron Coats - Editor-in-Chief
Dana Schaeffer - Contributing Editor
Brida Connolly - Managing Editor


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Radio Headlines For Tuesday 08/19/25

Small Town RadioRadio is facing real challenges, but independent operators are proving that those obstacles can be overcome. From California to Kentucky, these groups are showing that the path forward for radio may be in doubling down on what local operators deliver best. [read more]

Brian FisherMediaCo has promoted Brian Fisher to Chief Revenue Officer, expanding his leadership to all revenue-generating functions across the company’s linear, digital, audio, and event businesses in a time of accelerated expansion for the company. [read more]



AI TypingAs AI tools become faster, smarter, and more accessible, radio stations are exploring new ways to streamline local spot production. But a new study suggests that when creative expertise is removed from the process entirely, the results may fall short.  [read more]



NGWS LogoIn the wake of the elimination of federal funding for the Corporation for Public Broadcasting under the Rescissions Act of 2025, the organization's ongoing closure could soon deal a serious blow to emergency readiness, particularly in rural and at-risk communities. [read more]

Mike McVay(Mike McVay) During the recent Morning Show Bootcamp gathering in Austin, I had the honor of moderating The Radio Roundtable, exploring radio's inferiority complex, today's business realities, and embracing roles beyond traditional one-dimensional positions. [read more]



John Shomby(John Shomby) Unless you have been living under a rock, you are now probably aware of a software company called Astronomer, which was introduced to most of us through a very... revealing Coldplay concert video involving its now ex-CEO a few weeks back. [read more]

John FixFormer Procter & Gamble analyst John Fix is among those praising Media Monitors' latest announcement - one he says could help advertisers more accurately measure the sales impact of terrestrial radio and eliminate longstanding data gaps. [read more]



Marquee Broadcasting WestMarquee Broadcasting West has reached an agreement to purchase Bicoastal Media’s cluster of five radio stations in Southern Oregon. The company already operates four broadcast television stations in the Rogue Valley. [read more]



Radio Ink August 2025The August issue of Radio Ink Magazine is here: Nielsen’s Rich Tunkel on data and advertisers, the Best PDs in America, and expert takes on AI, mentorship, and holiday strategy. Everything you need to finish 2025 strong. [read more]

South Florida BullsBeasley Media Group and University of South Florida Athletics have launched a multi-year radio partnership, secured by Bulls Athletic Properties. Beginning with the 2025–26 season, Q105 (WRBQ) will become the flagship home of USF Football, delivering expanded coverage to fans across Tampa Bay. [read more]



Hearst Communications' 98 Rock (WIYY) in Baltimore has announced Justin Johnson as its new Program Director, effective September 1. Johnson, who has been Assistant Program Director since 2023, succeeds Rick Strauss, who is retiring. [read more]
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Tim and ChelseaHubbard Broadcasting's New Country 103.1 (WIRK) morning hosts Tim Leary and Chelsea Taylor are taking a trip from Palm Beach to Music City to take part in the Grand Ole Opry’s 100th Anniversary Celebration as guest announcers on December 5. [read more]



Big3 LogoProgressive had a rare week outside of the number one spot on Media Monitors' latest Spot Ten rankings of the top national radio advertisers. For the week of August 11–17, Ice Cube's BIG3 took it to the rim for the win, making the most of the league's iHeart deal. [read more]
 
 
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