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New Era Of Advertising Begins As FCC Adopts FM Geo-Targeting, How Hispanic Radio Is Shaping The Sound of Politics In 2024
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Radio Wrap For Sunday 04-07-24

Radio Ink Logo 2023Happy Sunday and welcome to the Radio Ink Radio Wrap. Starting today, we're happy to present seven hand-picked stories (six here, because of this introduction) from our daily headlines to sum up the week in radio. Here's what you can expect: [read more]

FCC Seal LargeAfter years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow stations to air geo-targeted content for a portion of their broadcast hour. [read more]



Jose VillafañeBoth Democrats and Republicans have been paying more attention to AM/FM radio to gain multicultural voters ahead of November. Radio Ink talked with Nueva Network CEO Jose Villafañe about the heightened importance of Hispanic radio in the 2024 election cycle. [read more]

HeadphonesAs the digital age accelerates competition, radio remains a significant player in the advertising landscape but faces a serious problem according to new research. AM/FM has one of the highest percentages of ad listenership, but it scores lowest in ad relevance. [read more]



Steve Newberry 300Radio Ink is counting down to NAB Show 2024 at the Las Vegas Convention Center by talking with Steve Newberry, CEO of Quu, President of Commonwealth Broadcasting, and former NAB Joint Board Chairman and EVP for Industry Affairs and Strategic Planning. [read more]

Seattle CountryIt's no April Fool's joke - two Seattle radio stations flipped to Country music on April 1. Both 98.9 KPNW and Star 101.5 made the format shifts within five hours of each other. [read more]



Chicago Public MediaAfter 17 years, Vocalo 91.1 (WBEW) will come off the FM dial as Chicago Public Media becomes the latest public radio group to face layoffs amid financial difficulty. Starting May 1, the cuts affect 14 positions across WBEZ’s Content Development Unit. [read more]
 
 
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