Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier." [read more]
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy. [read more]
The latest report from Edison Research’s "Moms and Media," reveals that US mothers are avid audio fans with diverse listening habits. The increasingly tech-savvy group was particularly found to have a growing interest in smartwatches and wireless earphones. [read more]
Women have always played a pivotal role in shaping the radio industry, bringing power, perspective, and innovation at every level. The May issue of Radio Ink recognizes and celebrates their contributions with our 25th annual Most Influential Women in Radio issue. [read more]
A Washington-State-based emergency management and counter-terror specialist is the latest to loudly support the passage of the AM for Every Vehicle Act. Jeff Burns wrote an opinion piece for the Seattle Times emphasizing AM radio's role in safeguarding the public. [read more]
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City. [read more]
The increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will bring in more than $2 billion for the first time in 2024 after cresting the $1b mark only three years ago. [read more]
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Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy.
The latest report from Edison Research’s "Moms and Media," reveals that US mothers are avid audio fans with diverse listening habits. The increasingly tech-savvy group was particularly found to have a growing interest in smartwatches and wireless earphones.
Women have always played a pivotal role in shaping the radio industry, bringing power, perspective, and innovation at every level. The May issue of Radio Ink recognizes and celebrates their contributions with our 25th annual Most Influential Women in Radio issue.
A Washington-State-based emergency management and counter-terror specialist is the latest to loudly support the passage of the AM for Every Vehicle Act. Jeff Burns wrote an opinion piece for the Seattle Times emphasizing AM radio's role in safeguarding the public.
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City.
The increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will bring in more than $2 billion for the first time in 2024 after cresting the $1b mark only three years ago.
