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For Radio Ads,‌ Simple Sells + LABF Reminds "Before It Was History,‌ It Was Broadcast" + MIW's Next President Is About to Bloom
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For Radio, Simple Audio Creative Drives More Sales, LABF Gives Broadcasters a Voice in America’s 250th
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Radio Ink - Radio's Premier Management and Marketing Magazine
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Radio Headlines For Tuesday 04/28/26

John MorganJohn Morgan isn't done making the case for radio, and his latest arguments may be his sharpest yet. The Florida Association of Broadcasters' video series featuring the Morgan & Morgan founder has drawn attention and acclaim from sellers and executives nationwide. [read more]

Radio Mic HeadphonesKeeping radio ads simple is not a creative philosophy; it is a revenue strategy, according to new research synthesized by Cumulus Media/Westwood One's Audio Active Group to show exactly what drives the best results for brands when it comes to audio advertising. [read more]



America 250It was one of the hot topics of discussion at NAB Show 2026, and now local broadcasters have a new tool to mark America's 250th Anniversary, as the Library of American Broadcasting Foundation reminds the country that "Before it was history, it was broadcast." [read more]



Lori FlowersThe next leader of Mentoring and Inspiring Women in Radio has spent two decades building brands in some of radio's biggest markets. Urban One Manager of Integrated Marketing and Project Management Lori Flowers has been named the group's President-Elect. [read more]

Mike McVay(Mike McVay) During last week's NAB Show in Las Vegas, I was honored to share the stage with Edison Research Director of Research Laura Ivey. Our approach was for Laura to share research findings and for me to offer suggestions and point out opportunities. [read more]



John Shomby(John Shomby) "Who’s doing it right in radio?" It's a simple question that got a lot of responses when I asked on my socials. And just like the comments from my previous column, they were honest. Sometimes brutally so. But this time, something was different. [read more]

Rich ShertenliebBoston radio's most-watched free agent has a new home. Audacy's WEEI has added Rich Shertenlieb as co-host of a new weekday afternoon show alongside Ken Laird and Ted Johnson, nearly 18 months after his dismissal from iHeartMedia's 100.7 WZLX. [read more]



Townsquare IgniteTownsquare Media's Ignite division is adding a Columbus, OH, broadcast partner. The company has struck a digital advertising deal with North American Broadcasting Company; its newest alliance under the Ignite Media Partnerships program, launched in 2024. [read more]

Tony OrlandoPop legend Tony Orlando, a fixture on New York City's 77WABC since 2017, is relaunching his weekend program into syndication with a new name. Saturday Nights with Tony Orlando is now Rockin' the Decades, distributed via Red Apple Audio Networks. [read more]
With RBR+TVBR, You'll Know What's The Deal
It's a 250-watt facility with a signal covering the state capital of Washington and communities including Skokomish and Shelton. Soon, it will be used to expand KMAS. For the full story first, sign up for the RBR+TVBR Afternoon Headlines E-mail. Subscribe HERE!

Art WebbArt Webb is taking the Program Director chair for Cumulus Media’s news-talk stations 790 KABC in Los Angeles and 810 KSFO in San Francisco. He succeeds Luis Segura, who was named Operations Manager for NewsTalk 105.9 WMAL in DC earlier this month.  [read more]



Triton DigitalNielsen and Triton Digital have announced a collaboration to integrate Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, the company's cross-media planning tool, giving advertisers a more direct line to podcast audience data next to other channels. [read more]
 
 
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