New music metrics will also be the focus of a session at CRS, which begins Tuesday. Matt Bailey, President of Integr8 Research will host the discussion.
“So often PDs look at different measures of song popularity and ask, ‘which one is right?’,” said Bailey. “The truth is, all are helpful in their own way. The key is understanding which measure is most helpful at each point in a song’s life cycle as a hit.”
The panel discussion “Talk Data To Me” will include Haley Jones from MRC Data demonstrating how to effectively use streaming data and MRC Data’s Matthew Yazge revealing the overlap between Country radio listeners and Country music streamers.
CRS 2021: The Virtual Experience. That kicks off February 16. Registration information can be found Here.
