Study: Radio Advertising’s True Effect Underestimated By 92%
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess radio advertising's impact on performance campaigns in a study titled "Radio: The Performance Multiplier."
FCC Sets Reinstatement Date For Diversity Data Collection
Back in February, the FCC decided, by 3-2 party-line vote, to reinstate the annual requirement for broadcasters to report employee data on race, ethnicity, and gender after being inactive for two decades. Now a restart date has been set for the summer.
Hispanic Women Cannot Be Ignored In Radio Ad Strategies
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy.
From Facts to Influence, The News Is The News
(By Mike McVay) There has been much discussion around the recent NPR “whistleblower,” Uri Berliner, making accusations that position NPR as purposely leaning liberal. That statement shocked no one. Berliner did raise eyebrows over a specific claim, however.
Success Vs. Significance: Do You Have To Choose?
(By John Shomby) I’m a subscriber to a blog that assists Dads at every stage of their lives – parenting, marriage, etc. called All...
Radio Thoughts From Across The Pond
(By Buzz Knight) It’s always fun making a journey to another country to experience media consumption as a consumer rather than a consultant. On my trip to the UK - London and Scotland specifically - here are some thoughts:
RAB and Ad Council Unite For Sponsorable Radio PSAs
The Radio Advertising Bureau is launching a fresh initiative with the Ad Council that will allow advertisers to sponsor public service announcements. Starting May 22, the Ad Council will offer sponsorable, broadcast-ready PSAs, tailor-made for specific communities.
Jacobs Media Opens Public Radio Techsurvey 2024 Registration
Jacobs Media, Public Media Content Collective, and, for the first time, the National Federation of Community Broadcasters announce the opening of registration for the 16th annual Public Radio Techsurvey.
Roker, Stephen A, and McVay Among 2024 LABF Giants
The Library of American Broadcasting Foundation has revealed the 2024 Giants of Broadcasting & Electronic Arts. These key figures of the media industry across radio and television will be honored on November 12 at Gotham Hall in New York City.
Radio’s Ad Leaderboard Remains Calm As Memorial Day Nears
For the week of April 29 through May 5, the list of radio's top national advertisers was a rundown of usual suspects, with the latest data from Media Monitors showing a surprising dip in home improvement ads, especially with Memorial Day less than a month away.
Michigan Broadcaster Behind The Eagles’ First #1 Passes Away
Jim Higgs, a revered Kalamazoo-area broadcaster, has passed away after an illness at the age of 79. Higgs is remembered for his tireless passion for radio in and out of the studio and his memorable voice that colored the airwaves for six decades.
Mike Sanders Is Birmingham Bound As ‘Sandman’ Joins Summit
SummitMedia Birmingham has announced the appointment of Mike "Sandman" Sanders as the new Program Director for Country 104.7 (WZZK). Sanders moves to WZZK from his weekend host spot at Midwest Communications' Mix 92.9 (WJXA) in Nashville.
Jim Ferretti Out At Alpha Media Portland’s FM News 101 KXL
101 KXL News Director Jim Ferretti has parted ways with Alpha Media Portland. Ferretti posted on his personal Facebook page saying, "I first started at KXL in the year 2000. The last 15 years straight. Today my time came to an end after a mutual agreement."
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
