Counter-Terrorism Expert: ‘Only AM’ Is Reliable If The Worst Comes
A Washington-State-based emergency management and counter-terror specialist is the latest to loudly support the passage of the AM for Every Vehicle Act. Jeff Burns wrote an opinion piece for the Seattle Times emphasizing AM radio's role in safeguarding the public.
Bouvard and Hereau Deal Dual Insights On Hispanic Radio
Nielsen's Tony Hereau and Cumulus Media's Pierre Bouvard have never-before-seen sales stories on the power of Spanish radio to reveal, including how AM/FM crushes TV in reach and ratings among Hispanics and where Spanish radio can best move the sales needle.
Paige Nienaber’s Midweek Idea Dump: Last Minute Mother’s Day
(By Paige Nienaber) Launching a radio station. There’s a lost art. Another MIA methodology is asking people to wear your brand or make a banner and bring it to a concert in hopes of getting backstage passes or ticket upgrades.
How Are Your Verbal Headlines?
(By Randy Lane) Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to what you say out loud on your show.
Life Lessons From A 90-Year-Old
(By Rick Fink) My dad, we called him “Pa”, would have turned 90 on Tuesday, April 23. He didn’t make it to 90, he only made it to 65. I titled this the way I did because the life lessons he taught in the 37 years we were together are ones I still try to live by today.
Hours Before Q1 Earnings Call, Beasley Layoffs Cut 7%
Beasley Media Group has announced a 7% reduction in its workforce, impacting its operations in Boston, Philadelphia, Ft. Myers, and Charlotte. The RIFs came one day before the company reports its first-quarter earnings for 2024.
FCC Sets Reinstatement Date For Diversity Data Collection
Back in February, the FCC decided, by 3-2 party-line vote, to reinstate the annual requirement for broadcasters to report employee data on race, ethnicity, and gender after being inactive for two decades. Now a restart date has been set for the summer.
Hispanic Women Cannot Be Ignored In Radio Ad Strategies
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy.
From Facts to Influence, The News Is The News
(By Mike McVay) There has been much discussion around the recent NPR “whistleblower,” Uri Berliner, making accusations that position NPR as purposely leaning liberal. That statement shocked no one. Berliner did raise eyebrows over a specific claim, however.
Success Vs. Significance: Do You Have To Choose?
(By John Shomby) I’m a subscriber to a blog that assists Dads at every stage of their lives – parenting, marriage, etc. called All...
Michigan Broadcaster Behind The Eagles’ First #1 Passes Away
Jim Higgs, a revered Kalamazoo-area broadcaster, has passed away after an illness at the age of 79. Higgs is remembered for his tireless passion for radio in and out of the studio and his memorable voice that colored the airwaves for six decades.
Mike Sanders Is Birmingham Bound As ‘Sandman’ Joins Summit
SummitMedia Birmingham has announced the appointment of Mike "Sandman" Sanders as the new Program Director for Country 104.7 (WZZK). Sanders moves to WZZK from his weekend host spot at Midwest Communications' Mix 92.9 (WJXA) in Nashville.
Jim Ferretti Out At Alpha Media Portland’s FM News 101 KXL
101 KXL News Director Jim Ferretti has parted ways with Alpha Media Portland. Ferretti posted on his personal Facebook page saying, "I first started at KXL in the year 2000. The last 15 years straight. Today my time came to an end after a mutual agreement."
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
