2025 is coming at us with lightning speed. A new presidential administration takes office in January, and the FCC will gain new leadership. It’s a new regulatory and technological environment for radio as AI continues to transform the way everyone lives and works.
This month, Radio Ink looks forward to the coming year with content that addresses technology, social media, the importance of recruiting (and retaining) new talent, and best practices for selling in 2025!
Here’s what you can look forward to in the December 2024 issue of Radio Ink:
Cover Story: Executive of the Year
Raúl Alarcón
2024 was a transformative year for Spanish Broadcasting System as CEO Raúl Alarcón returned to the role of president and the work of managing the company’s day-to-day operations. Our conversation touches on his experience of retaking the helm at the company that he and his father founded, SBS’s digital initiatives, capturing advertising dollars, and his leadership philosophy.
List: Radio’s Top Digital
Sales Professionals
For the second year, Radio Ink honors the managers and account executives who specialize in digital sales. Learn about the 20
honorees and hear what they have to say about the use of AI in sales and sales management, how they introduce digital options to radio advertising clients, and how they (and their teams) stay educated and informed about digital innovations.
Welcome to a New Year Spelled
C-H-A-N-G-E
Radio Ink President & Publisher Deborah Parenti encourages the radio industry to focus on its strengths in what promises to be a year of big changes. On-air radio is unmatched for its ability to provide information, entertainment, and companionship. Radio professionals need to focus on needed changes while respecting the kind of programming that serves local communities.
Smart Selling with AI + Prompts for Integrated Radio & Digital Sales
Columnist Dara Kalvort introduces us to several AI tools that can streamline sales processes and provide you and your team with more time for personal interaction with prospects and clients. Kalvort also provides AI prompts that can help you generate ideas, copy, campaigns, and plans for integrated digital and radio sales.
Plus, the best in training and ideas from Roy Williams,Loyd Ford,Paige Nienaber, and our other regular columnists.
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