As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down to how radio sellers are some of the best in all of media. [read more]
If you couldn’t join Radio Ink and NuVoodoo's live "Vertical Takeoff: Growing Your Revenue By Ad Category" webinar, presented by the 2024 Radio Masters Sales Summit, the entire 30-minute session is now available right here, on demand. [read more]
In less than two weeks, radio's top sellers and sales teachers will converge on Cincinnati for the third annual Radio Ink Radio Masters Sales Summit. Get your next million-dollar sales idea at the best rate: early bird pricing ends after Labor Day. [read more]
Happy Labor Day From Radio Ink Call it a layoff. Label it a "reduction-in-force." No matter what you call it, the experience could be dramatic for impacted staff. But, what if there was a way to minimize the pain? John Shomby shares his ideas Tuesday inRadio Ink headlines.
At 12:01a, WCBS-AM signed off the air after more than fifty years of delivering news to New York City. There to mark the end of the era was station anchor Wayne Cabot, who recalled the great names that graced the AM over the strains of John Lennon's "Imagine." [read more]
The trend of declining car ownership among Gen Z is raising eyebrows as many in the younger generation forgo car ownership - once considered a rite of passage in America. With radio remaining king of the car, what happens if a generation stops driving? [read more]
The demise of WCBS-AM in New York has led to increased conversation over the state of news profitability in radio. With brands remaining afraid to advertise alongside the news for fear of what perceptions they might be attached to, those fears appear to be unfounded. [read more]
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After more than a year in development and testing, here's what we know: [read more]
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As companies navigate uncertain terrain in the local advertising landscape, Borrell Associates reports that many local advertisers who want to try something new, are trying radio. Why? It comes down to how radio sellers are some of the best in all of media.
If you couldn’t join Radio Ink and NuVoodoo's live "Vertical Takeoff: Growing Your Revenue By Ad Category" webinar, presented by the 2024 Radio Masters Sales Summit, the entire 30-minute session is now available right here, on demand.
In less than two weeks, radio's top sellers and sales teachers will converge on Cincinnati for the third annual Radio Ink Radio Masters Sales Summit. Get your next million-dollar sales idea at the best rate: early bird pricing ends after Labor Day.
At 12:01a, WCBS-AM signed off the air after more than fifty years of delivering news to New York City. There to mark the end of the era was station anchor Wayne Cabot, who recalled the great names that graced the AM over the strains of John Lennon's "Imagine."
The trend of declining car ownership among Gen Z is raising eyebrows as many in the younger generation forgo car ownership - once considered a rite of passage in America. With radio remaining king of the car, what happens if a generation stops driving?
The demise of WCBS-AM in New York has led to increased conversation over the state of news profitability in radio. With brands remaining afraid to advertise alongside the news for fear of what perceptions they might be attached to, those fears appear to be unfounded.
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After more than a year in development and testing, here's what we know:
