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Radio Is A Longterm Brand Equity Superhero For Advertisers, Radio Streams, Podcasts Had Highest Internet Ad Growth In 2023
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Radio Ink - Radio's Premier Management and Marketing Magazine
Eric Rhoads - Chairman
Deborah Parenti - President/Publisher
Cameron Coats - Online Editor
Lainie Petersen - Magazine Editor
Brida Connolly - Managing Editor


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Radio Headlines For Wednesday 04/17/24

House of RepresentativesOne day after AM radio's success on Capitol Hill received rousing applause at the NAB Show, the US House of Representatives is advancing the bipartisan legislative push to mandate AM in cars with an upcoming hearing. [read more]

Radio’s Point of Purchase Proximity Drives RevenueRadio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and CMG EVP of Radio Rob Babin shared their experiences and strategies for maximizing radio's multiplatform revenue potential. [read more]



IABInternet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, according to the 2023 IAB Internet Advertising Revenue Report. [read more]



Maximizing Radio Revenue PanelWith radio on the hunt for maximized advertising revenue, NAB Show 2024 brought together four industry leaders for "Maximizing Radio Revenue: Monetizing Everything You Create." The panel discussed strategies for leveraging radio and digital platforms. [read more]

Paige Nienaber(By Paige Nienaber) There are moments in life when you will always remember where you were and how you heard about it. One of radio’s NO-COST strengths has always been to react quickly and decisively when something suddenly occurs. [read more]



Chris Stonick(By Chris Stonick) If you ask yourself this question, you may be breaking the Libby Sartain rule and not even know it. Who's Libby Sartain? Libby is the former Head of HR for Southwest Airlines and Yahoo. [read more]



Randy Lane(By Randy Lane) Employees at Apple often talked about Steve Jobs' "reality distortion field." Jobs frequently had insights and ideas that had never been done before, and on many occasions, his team said the ideas were impossible. [read more]

Hispanic Radio Conference San AntonioIf you’ve had a great time getting inspired and brainstorming new ideas in Las Vegas, meet Radio Ink for two days of strategy, energy, and celebration at Hispanic Radio Conference 2024. Don’t miss the best price - early bird tickets are now on sale! [read more]



Audacy LogoWeeks after Audacy announced recent upgrades across all 700 of the broadcaster’s digital Exclusive Stations to Super Hi-Fi’s HLS+ streaming technology, the companies are expanding their AI partnership within Audacy's digital operations. [read more]



Ruth and Sheila Lipstick and LobsterMentoring and Inspiring Women in Radio's Lipstick and Lobster dinner returned to celebrate the impact and power of women in the radio industry. The packed room enjoyed live music and purse giveaways, all for the benefit of MIW's mentee programs. [read more]

NAB Crystal AwardsThe National Association of Broadcasters celebrated the outstanding community service efforts of radio stations nationwide at the 37th annual NAB Crystal Radio Awards on the NAB Show Main Stage on Tuesday, awarding ten winners from a pool of 50 finalists. [read more]



Radio Ink April 2024Are you at the NAB Show in Las Vegas? Don't forget to pick up your complimentary April 2024 issue of Radio Ink in the atrium of the West Hall. You'll get an in-depth interview with Ad Fontes Media's Lou Paskalis - a champion of local news advertising. [read more]



961 the BeatiHeartMedia Atlanta has flipped The Beat from 105.3 to 96.1, formerly the home of sister station Power 96.1, giving the Hip-Hop and R&B station the stronger of the two signals. Power's CHR programming is now carried on WRDG, with The Beat's jump to WWPW. [read more]
Always Know The Deal With RBR+TVBR
The National Association of Broadcasters has released new broadcast station self-inspection guides for FM and television stations. These two guides assist broadcasters in conducting a self-inspection of their stations. The Afternoon Headlines E-mail has the story. Get it by clicking HERE.
 

WFANJohn Sterling, the iconic radio voice of the New York Yankees, announced his retirement after a 36-year career in the broadcast booth. The announcement marks the end of an era for the 85-year-old broadcaster who first joined the Yankees' radio team in 1989. [read more]



SiriusXM NBA RadioSiriusXM has added popular social media content creator Rob Perez, better known as @WorldWideWob to NBA fans, to its NBA Radio lineup. Starting with this NBA postseason, Perez will anchor live postgame shows throughout the playoffs. [read more]



Are you hearing things about radio in your market? Tell Radio Ink. We've covered radio for more than 31 years as the most trusted name in the industry. Send news tips and station press releases to Radio Ink Online Editor Cameron Coats. [read more]
 
 
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